Meet the CA Duo Behind Bacca Bucci – A ₹130 Crore Footwear Brand
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Meet the CA Duo Behind Bacca Bucci – A ₹130 Crore Footwear Brand
- 27 May 2025
- Akriti Singh
In the crowded Indian fashion market, carving a unique identity isn’t easy — but Bacca Bucci has done just that. Founded by chartered accountants Natwar Agrawal and Anuj Nevatia, this homegrown footwear and accessories brand has grown into a ₹130 crore-valued company, reporting ₹66 crore revenue in FY24. Their journey is a testament to strategic thinking, resilience, and creative branding.
From Finance to Fashion
With no formal background in design or manufacturing, Agrawal and Nevatia took a bold leap from balance sheets to sneakers. Their analytical skills, honed through years of CA training, helped them approach the business with a numbers-driven mindset. But it was their passion for style and street culture that shaped Bacca Bucci’s edgy and youthful brand identity.
Building a Brand, Step by Step
Launched in 2013, Bacca Bucci initially focused on e-commerce. Competing with international giants and established Indian players, the brand positioned itself as affordable, aspirational, and urban — targeting India’s growing base of fashion-conscious youth.
The duo emphasized design innovation and strong digital marketing, using social media and influencer tie-ups to connect with Gen Z and millennial consumers. From rugged boots to sleek sneakers and accessories, Bacca Bucci built a diverse product line that resonated with the modern Indian shopper.
The Shark Tank Boost
Their appearance on Shark Tank India Season 3 brought nationwide attention to the brand. More than just a pitch, it was a showcase of their entrepreneurial journey — and the exposure significantly boosted sales, consumer trust, and investor interest.
The Road Ahead
Bacca Bucci’s story is more than just impressive revenue figures; it’s about reinvention, risk-taking, and grit. By leveraging their financial expertise, creative instincts, and digital savvy, Natwar Agrawal and Anuj Nevatia have built a brand that stands toe-to-toe with global players — without losing its Indian soul.
With plans to expand offline and explore international markets, the Bacca Bucci journey is far from over. And for every aspiring entrepreneur out there, it’s a powerful reminder that with the right mindset, even a pair of CAs can build a fashion empire — one step at a time.
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